Ragamuffin Roots Campaign

Life’s busy, work’s busy, you’re busy. It isn’t hard to see how someone can get distracted from just about anything. Unfortunately, this means we even get distracted from some of the really important things that make us who we are. Caught up in the daily grind, we are artists who haven’t painted in years, family men and women who never see their families and historians who can’t remember where we came from. We need to take the time out to focus on those little things because they are the source of our identity and the brushes we use to make our unique mark upon the world. They’re the roots that keep us grounded, allowing us to grow upwards and branch outwards. Well if you haven’t watered your roots lately, now’s the perfect time to start.

Ragamuffin is going on this journey too. Over the coming months, we’re getting back to our roots. First, this means strong, frequent, bold, conscious designs. Second, it means you. There have always been committed change agents, like Toree Elston-Moore, one of our first supporters and sales people, at the root of Ragamuffin’s success. So over the next few months, we’re going to find more ways to get people like you and him, members of Ragamuffin’s immediate family, involved. We want more of your feedback on our messages before they hit the shelves. We also want to call attention to some of your everyday heroics, because the shirt doesn’t move until you put it on. And we don’t want anyone to ever forget, it’s more than a t-shirt, it’s a movement.